What are cookies?
Cookies are small text files containing user IDs that are automatically placed on your computer or other device by when you visit a website. The Cookies are stored by the internet browser. The browser sends the Cookies back to the website on each subsequent visit, allowing the website to recognize your computer or device. It enables the website to remember your actions and preferences over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
The cookies on this site are for Google Analytics, Pardot, and WordPress Session Tracking. We outlined how each of these is being used:
- Pardot: Pardot tracks visitor and prospect activities on our website and landing pages by setting cookies on browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to the site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.
- WordPress Session Tracking: WordPress utilizes cookies for various purposes. These include those that are ‘strictly necessary’ for technical reasons; those that enable a personalized experience for visitors and registered users; and those that allow the display of advertising from selected third-party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action, such as clicking the ‘like’ or ‘follow’ button on a post.
How to control cookies
You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.